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AppAds DSP

Last Update: September 9th, 2024

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Content

Overview

  1. Overview

  2. Bid Request Specification

  3. Bid Response Specification

  4. Sample Bid Request & Response

    1. Video RTB Request

    2. Video RTB Response

    3. Banner/Interstitial RTB Request

    4. Banner/Interstitial RTB Response

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Overview

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Bid request specification

  • A bid request is an HTTP Post request with a content type of application/json and a body of a bid request object.

  • The corresponding response is either an HTTP 204 with no body for a no-bid, or an HTTP 200 with a json body of a bid response.

  • All OpenRTB calls to AppAds DSP will have “x-openrtb-version”header mentioning protocol version as per OpenRTB specifications.

  • AppAds DSP supports Video/Banner/interstitial ads through the API.

  • All request to AppAds DSP can currently have only one impression object as we do not support multiple impressions object per request as of now.

  • VPAID is not supported

  • The bid request objects are recommended and affects the bidding,

    • Supply Chain and nodes

    • User

    • Device

  • The following bid request objects are not supported by AppAds,

    • Audio

    • Native

    • Deal

    • PMP

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Bid response specification

  • In all bid responses across ad types, AppAds DSP will provide the following parameters: id, adid, cid, adm, price, and crid, optionally.

  • For video ads, the bid response will follow the VAST 2.0 format within the adm attribute.

  • For banner and interstitial ads, the adm attribute will contain the creative in HTML format.

  • Additionally, the bid win URL will be included in the response, incorporating the ${AUCTION_PRICE} macro. Please note that we currently do not support encoding for this macro.

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Sample Request & Response

Bid request & response sample is provided below for reference,

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Video RTB Request

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Video RTB Response

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